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E-Commerce Business Analyst Interview Questions

Top 5 e-commerce business analyst interview questions with detailed tips for both hiring managers and candidates.
Paul Peters
By Paul Peters, Jul 6, 2021
Paul Peters is the Chief Editor of Betterteam. He's a former print journalist and small business owner and has written articles for a variety of newspapers, magazines and websites.
An e-commerce business analyst looking at conversion rates for a site.

E-commerce business analysts draw insights and inferences from online sales and marketing data. They are expert data handlers who use their skills to research and dissect e-commerce metrics, developing strategies to correct, maintain, or improve digital business performance.

When interviewing e-commerce business analysts, successful candidates will have significant expertise in web analytics tools and data processing methods. Be wary of candidates who poorly communicate and offer shallow understandings of key concepts such as A/B testing, attribution models, and average time on sites.

Interview Questions for E-Commerce Business Analysts:

1. Can incomplete data be useful to an e-commerce business?

Explains the candidate's understanding of data analysis techniques.

2. What insights can be gathered from low sales conversion rates?

Reveals the candidate's knowledge of e-commerce principles and insights.

3. What tools and platforms have you worked with in the past?

Highlights the candidate's past experience as an e-commerce business analyst.

Explores the candidate's passion and interest in the e-commerce business space.

5. Should you measure sales performance weekly, monthly, or year on year?

Tests the candidate's adaptive thinking and knowledge of e-commerce analysis.

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