How to Post a Job on Facebook

Pricing:

It is free for employers to post a job on their Facebook accounts. Users can opt to promote their job post by boosting it as an ad. The cost of running your ad will vary depending on the target market and ad duration. Pricing is based on a pay-per-click model, and users can set their own budget.

How to Post a Job on Facebook:

Post your vacancy on your company's Facebook page.

1. Create a company Facebook page if you don't already have one.
2. From your company page, click on the menu button and select the Create Post icon, or click on "What's on your mind" below your company header.
3. Write a detailed description of your vacancy.
4. Add images, video, or a GIF to your post to make it stand out.
5. Add your contact details for Facebook messages, calls, or WhatsApp messages.
6. Click on "Post."
7. If you want to boost your post, Click on the "Boost post" button to increase the exposure of your vacancy.
8. Turn on the special ad category and set it to "Employment."
9. Select your target audience.
10. Set the duration and budget of your boosted post.
11. Select the platforms you want your post to appear on.
12. Click on "Boost post now."

Create an ad for your vacancy.

1. From your company page, click on the menu button and select the Create Ad icon.
2. Click on "Create new ad."
3. Write a detailed description of your vacancy.
4. Upload or select the image you want to display on your ad.
5. Set the button label to "Apply Now."
6. Add your company website URL or contact form for the application button.
7. Turn on the special ad category and set it to "Employment."
8. Select your target audience.
9. Set the duration and budget for your ad.
10. Select the platforms you want your ad to appear on.
11. Click on "Promote Now."

Post your vacancy in a Facebook group.

1. If you are part of a Facebook group, check to see if the rules of conduct allow you to post a vacancy.
2. Create a detailed post about your vacancy. Be sure to include links and details about how to apply.
3. Add images, a video, or a GIF to your post to make it stand out.
4. Post to the group.

Create a Facebook group and post an announcement.

1. From your company page, click on the menu button and select the Create Group icon.
2. Give your group a name and choose the privacy setting, then click on "Create."
3. Click on the "Invite" button to add people to the group.
4. From your group page, click on "Create post."
5. Write a detailed description of your vacancy. Be sure to include details about how to apply.
6. Add images, a video, or a GIF to your post to make it stand out.
7. Click on "Post."
8. Mark the post as an announcement.

5 Tips for Recruiting on Facebook:

1. Create an attention-grabbing post.

There are a lot of companies competing for your ideal candidate's attention on Facebook. So how do you compete?

To get started, you'll want to do some quick research: Talk to your colleagues and find out what they love most about the job. This could be the relationships they have with coworkers, the location, the equipment, the benefits, etc. Now go to Glassdoor's reviews and look at what people in the position you're hiring for complain about.

Now, take everything you've learned and make that the focus of your Facebook recruitment strategy.

2. Create an event ad to promote your job fair.

If you're preparing to do a lot of hiring, a job fair or a smaller job event may be right for you. But how do you make sure it's well attended?

Facebook also offers event-specific ads. To create these, first, you'll need to create an event with Facebook. When you run the ad, Facebook will automatically create a call to action that allows people to say if they're interested in attending the event and confirm if they plan to attend or not. People can also like, share, and comment on it.

3. Make a video ad that candidates and Facebook will love.

The word is that Facebook has been giving video posts a lot of love in feeds, showing them more often than other posts. So video content should be part of your efforts.

Does producing video sound expensive and scary? It used to be much harder than it is now. But these days, we've got great little cameras tucked into all our phones. Following a few simple tips, you can create videos to promote your jobs and company work culture on Facebook.

4. Tap into your employees' network of friends.

People tend to build networks of friends with similar interests. By getting your employees to like your Facebook page, you're connecting yourself to a network of people who work in your industry.

The most manually intensive method involves inviting them individually by going to your Facebook home page, copying and pasting the website address (the URL), and emailing it to employees. If you're friends with employees or colleagues on Facebook, you can use the "Invite Friends" feature.

If you're not connected to people you work with on Facebook, you may want to consider using your email account to connect with them.

5. Use Facebook Live to meet potential candidates.

Would you like to be able to connect with potential candidates live, via video? You could show them what a few minutes on the job are like, introduce some coworkers, or do a question and answer session about a job opening.

Facebook has a tool that allows you to broadcast live videos right in your Facebook feed. When you're finished, a recorded version of the video will automatically be added to your timeline. Big companies that are on top of their social recruiting game, like UPS, have already started using this tool. Give it a try and see if it works for your company.