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Marketing Manager Interview Questions

Top 5 marketing manager interview questions with detailed tips for both hiring managers and candidates.
Paul Peters
By Paul Peters, May 13, 2021
Paul Peters is the Chief Editor of Betterteam. He's a former print journalist and small business owner and has written articles for a variety of newspapers, magazines and websites.
Marketing Manager creating budget and profit-loss projection for the current advertising campaign

Marketing managers develop and execute strategies in order to promote businesses and their products. They increase brand awareness, determine pricing strategies, and analyze market trends.

When interviewing marketing managers, look for candidates whose strategies will increase profitability and those with the ability to drive innovation. Be wary of candidates who lack leadership and interpersonal skills.

Interview Questions for Marketing Managers:

1. How would you determine the effectiveness of a marketing strategy?

Tests the candidate's knowledge of marketing strategies and their ability to identify areas that need improvement.

2. In your opinion, what advertising tools are best suited to our industry?

Assesses the candidate's industry knowledge.

3. How would you approach the promotion of a new product?

Evaluates the candidate's experience in managing promotions and their ability to increase brand awareness.

4. Which marketing automation software would you recommend? Why?

Highlights the candidate's knowledge and experience with industry software.

5. How would you react if a product suddenly attracted less interest from buyers?

Demonstrates the candidate's reactiveness to market conditions and their ability to analyze trends.

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