Interview Questions for Paid Search Specialists:
1. When would you perform QA testing for a campaign?
Highlights the candidate's basic knowledge of paid marketing strategies.
2. How would you ensure that overspend is minimized for our paid search?
Tests the candidate's abilities to identify and correct issues with paid search campaigns.
3. How would ensure that PPC is always competitive for the business?
Reveals the candidate's strategies to ensure ROI and adherence to client briefs.
4. How do you determine keywords when creating a campaign?
Explores the candidate's understanding of paid-search platforms and processes.
5. Can you tell us how you would handle difficult clients?
Describes the candidate's ability to handle conflict and maintain professionalism.