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Public Relations Executive Interview Questions

Top 5 public relations executive interview questions with detailed tips for both hiring managers and candidates.
Paul Peters
By Paul Peters, Jul 5, 2021
Paul Peters is the Chief Editor of Betterteam. He's a former print journalist and small business owner and has written articles for a variety of newspapers, magazines and websites.
PR executive conducting an interview.

Public relations (PR) executives build strong communication networks that establish good relationships with current and potential customers and influencers in the community. They also manage an organization’s reputation and risks pertaining to it.

When interviewing candidates for public relations executive positions, look for candidates who are critical thinkers with a knack for problem-solving. Be wary of candidates with poor personal presentation and public speaking skills.

Interview Questions for Public Relations Executives:

1. How will you handle incidents at work that draw negative publicity to the company?

Reveals the candidate's risk-management and media-handling skills.

2. How will you go about conducting a communication audit?

Shows the candidate’s ability to research effective communication channels.

3. What would you describe as your biggest achievement as a PR specialist?

Reveals candidate’s PR experience and creative abilities.

4. How would you determine if a PR campaign was successful?

Indicates the candidate’s ability to evaluate and measure the effectiveness of campaigns.

5. Which influencers would be beneficial to our organization?

Reveals more about the candidate's knowledge of the industry and relevant stakeholders.

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